As businesses keep evolving with the times, they find new and innovative ways to communicate their message with potential customers. Explainer videos are one such tool that have recently gained popularity among businesses of all shapes and sizes. However, not everyone knows what an explainer video is, so we’re here to help.
Explainer videos are short animated or live-action videos created to explain a product, service, or business idea in an entertaining and easy-to-understand way. They’re usually between one to three minutes long and aim to engage viewers and encourage them to take further action, such as visiting a website, signing up for a service, or buying a product.
The benefits of using explainer videos are many. Firstly, they’re great for simplifying complex ideas that might otherwise be difficult to explain in a concise manner. Secondly, they can help to increase website traffic, engagement, and conversions. Studies show that videos on landing pages can increase conversion rates by up to 80%. Lastly, video is a very engaging medium and can help to establish emotional connections with viewers, which in turn has been shown to increase brand loyalty.
Explainer videos come in two main forms, animated and live-action. Animated explainer videos use various software programs to bring characters and other elements to life, which can make the video more entertaining and engaging. Live-action explainer videos, on the other hand, use real-life actors, settings, and props to create a more realistic experience.
The important thing to keep in mind when creating an explainer video is to keep the messaging simple, clear, and engaging. You want to tell a story that resonates with your audience, highlighting the benefits of your product, and how it solves their problems. The video should also have a strong call-to-action, which can be to visit your website, sign up for your service, or buy your product.
Takeaway: Explainer videos are a fantastic way to inform, entertain, and engage your audience. They’re becoming increasingly popular and for good reason. With the power of video marketing continuing to rise, it’s no surprise that many businesses are turning to explainer videos to communicate their message.