“Thank you for the tremendous videos you created and provided for our first ever #iloveCAday! We cannot thank you enough for the time you took to create so many videos that would be beneficial to our school and also engaging for future families. We cannot thank you enough for being constant supporters and friends of ours. I hope you enjoy seeing all the feedback from parents online!”
-Aimee-Kate Braconnier (Co-Founder & Vice President, Crescendo Academy)
One area where we specialize in is marketing videos for schools. Most school videos seek to help with admissions, some target alumni for awards or fundraising, but all seek to spread awareness of the school and its presence in the community. Like any business, schools and other higher institutions of learning need an effective marketing strategy.
Our process is to sit down with school administrators and find out who is the target audience. What is the key message? What do we want the audience to know after viewing the video? Answering these questions leads us to determine which areas we should focus on.
Areas of focus include:
Academics – curriculum, classroom dynamics, student learning, teaching methods, academic programs.
Technology – computers, laptops, I-Pads, smart boards.
Arts – music, theater, choir, band, visual art.
Facilities – classrooms, hallways, gym, science labs, computer labs.
Athletics – sports teams, coaches, athletic fields, training.
Extracurricular Activities – academic clubs & volunteer opportunities.